CARSHARING, BICYCLES, RIDE-HAILING: IS THIS THE END OF THE PRIVATE CAR?

CARSHARING, BICYCLES, RIDE-HAILING: IS THIS THE END OF THE PRIVATE CAR?

Each generation has very specific behaviours and value systems. Millenials, due to the advent of the internet as well as the current economic climate, are deeply reinventing current consumption patterns. The way they buy and sell products as well as services are pushing companies to search for new and innovative business strategies in order to reach this clientele.


Among them, the automotive industry is especially affected: according to a survey conducted in 2013 by Goldman Sachs with its interns, 30% of millenials do not wish to purchase a car in the future. 25% said that they will only buy one if they feel like there is a real need for it, otherwise they don’t mind using alternatives to travel, such as public transport, carpooling or carsharing.

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